Google Ad Grant management
Keep an Active Ad Grant Account in Policy
Management is the ongoing work of checking account health, maintaining required structure, and responding to Ad Grants policies.
- Pricing
Ad Grant management — $197/month
Readiness plus management — $594/month
- Inside the Department?
For churches in an active Digital Marketing Department relationship, Ad Grant work sits inside the available capability pool and is not automatically stacked on as another monthly charge.
- Separate service?
Management is also available as a standalone service at the price above. The combined readiness-plus-management level is available at the listed monthly price.
After approval
An Active Grant Is an Ongoing Policy Responsibility
Being approved does not end the work. Google requires participating accounts to maintain performance, structure, targeting, tracking, and survey obligations over time.
Management is not a promise that an account will never have a problem. It monitors requirements and addresses issues when they appear.
Google requires a 5% account-level click-through rate each month. Missing it for two consecutive months can temporarily deactivate the account, making relevance, structure, targeting, and landing pages ongoing responsibilities.
Google also states that accounts found in violation are subject to automatic suspension without notification. The program is Google's to administer, and it can grant or deny participation at any time. Christian Marketing Pros is an independent provider, not affiliated with or endorsed by Google.
Account health
The Requirements We Continue to Watch
Google's published policies set concrete account-level standards that need continuing attention.
- Maintain a 5% monthly click-through rate at the account level; missing it for two consecutive months can temporarily deactivate the account
- Record at least one meaningful conversion per month for accounts created on or after 22 April 2019, with homepage visits and time on site excluded from conversions
- Keep at least two ad groups in every campaign and at least two unique sitelink ad assets
- Use keyword hygiene: no single-word keywords except Google's stated exceptions, no overly generic terms, and no keywords with quality scores of 1 or 2
- Maintain proper location settings and specific geo-targeting that reflect the community the church actually serves
- Use conversion-based Smart bidding for accounts created on or after 22 April 2019 unless the account uses Smart campaigns
- Respond to Google's annual program survey to continue participating
Valid conversion tracking is required for accounts created on or after 1 January 2018 and for conversion-based Smart bidding. Accounts created on or after 22 April 2019 need at least one meaningful conversion type and one conversion per month.
The ongoing work
What We Review in an Active Account
Management focuses on the rules and signals that show whether a campaign still suits a local church.
Campaign and keyword hygiene
Reviewing the required two ad groups per campaign and two unique sitelink assets.
Checking for restricted single-word or overly generic keywords and quality scores of 1 or 2.
Watching account-level click-through rate before two consecutive months below the threshold.
Conversions and local policy
Confirming tracking records a meaningful action, not homepage visits or time on site.
Reviewing the local settings Google recommends for houses of worship serving a local community.
Maintaining Smart bidding where it applies and preparing for the annual survey.
Our ongoing service
Management and Combined Service Levels
These are our independent service prices, not Google fees or requirements.
Ad Grant management
- Price
- $197/month
- What it addresses
- Ongoing policy, rate, conversion, structure, keyword, targeting, and program work.
Readiness plus management
- Price
- $594/month
- What it addresses
- The combined level for preparation and continuing account work.
In an active Digital Marketing Department relationship, this work sits inside the available capability pool rather than being stacked on as another charge. Google does not charge for Ad Grants or require a church to hire anyone.
A straight answer
Management Cannot Substitute for a Useful Church Website
The account can be maintained carefully, but its policies still depend on the church having a clear local purpose, real pages, and meaningful actions a visitor can take.
A 5% account-level click-through rate is not something a provider can promise. It depends on search intent, keywords, ads, targeting, and landing pages. Management cannot make irrelevant or overly broad outreach reliable.
Conversion tracking needs a real ministry action. Google includes donations, purchases, ticket sales, sign-ups, information requests, calls, and content engagement, not homepage visits or time on site.
If the website foundation or local offer is not ready, readiness should come before management.
Questions churches ask
Ad Grant Management Questions
What happens if our account falls below the 5% click-through rate?
Google requires 5% each month at account level. Missing it for two consecutive months can temporarily deactivate the account. Management does not guarantee a rate.
What counts as a meaningful conversion?
Google identifies donations, purchases, ticket sales, sign-ups, information requests, calls, and content engagement. Homepage visits and time on site are excluded.
Why do we need at least two ad groups and two sitelinks?
They are published Ad Grants requirements: two ad groups per campaign and two unique sitelink assets per account.
Should we target the entire state or country?
No. Google says local-community organisations, including houses of worship, should show ads only in their town or local area.
Is management another charge on top of our Digital Marketing Department relationship?
No. In an active relationship, it sits inside the available capability pool. Standalone management has the listed monthly price.
Talk about the health of your active account
Tell us where your church is in the Ad Grants program and what is currently being managed. We will explain the continuing policy work and whether readiness, management, or both are the sensible next step.
Last reviewed September 30, 2026.